The Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tail rotates on the ha...More
The Whopper Plopper, designed by the legendary angler Larry Dahlberg, ...
Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. The compact Scatter...More
Baitfish skitter and scatter when they are pursued by predators – it...
The Heddon Zara Spook is the topwater lure that invented the walk-the-dog retrieve, and despite being copied literally hundreds times during the past ...More
The Heddon Zara Spook is the topwater lure that invented the walk-the-...
Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique ...More
Designed to the specifications of BassMaster's Classic Champ Kevin Van...
The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the ...More
The ultimate baitfish shape just got a bad attitude. Observing it esca...
his multi-species balsa bait brings the excitement of the Rapala® Tail Dancer® to a shad profile. Swimming with a silent, aggressive, hard-thumping ...More
his multi-species balsa bait brings the excitement of the Rapala® Tai...
Bass anglers on the hunt for monster bass should arm themselves with big baits. The Strike King® Pro Model® 8XD and 10XD Deep Diving Crankbaits fit ...More
Bass anglers on the hunt for monster bass should arm themselves with b...
The Spro Little John Baby DD Crankbait was designed by B.A.S.S. Elite Series Pro John Crews to be a smaller shallower diving version of his already fa...More
The Spro Little John Baby DD Crankbait was designed by B.A.S.S. Elite ...
The Heddon Zara Puppy brings all of the advantages of a Zara Spook to a smaller package that appeals to gamefish of all sizes. Walk the puppy for big ...More
The Heddon Zara Puppy brings all of the advantages of a Zara Spook to ...
Just like a spooked baitfish fleeing for its life in the top of the water column, The Scatter Rap® Crank Shallow brings Scatter Rap action to shallow...More
Just like a spooked baitfish fleeing for its life in the top of the wa...
The Clackin' Minnow features a long casting, slow-sinking minnow body profile. Awarded the 'Best of the Best' for new lures by Field & Stream magazine...More
The Clackin' Minnow features a long casting, slow-sinking minnow body ...
The Spro “John Crews” Fat John 60 Crankbait is more than just a bigger and wider version of the famous Little John. It actually features a slight...More
The Spro “John Crews” Fat John 60 Crankbait is more than just a bi...
Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique ...More
Designed to the specifications of BassMaster's Classic Champ Kevin Van...
Each bait in Strike King®'s Pro-Model® Crankbait Series is designed to perform a specific task. The Pro-Model Series 4 and 4S Crankbaits dominate sh...More
Each bait in Strike King®'s Pro-Model® Crankbait Series is designed ...
When John Crews designed the Spro Little John Crankbait he wanted a bait that would allow him cover shallow 3-5ft water quickly and effectively. Crews...More
When John Crews designed the Spro Little John Crankbait he wanted a ba...
Designed to do things no other lipless crankbait can, the Spro Aruku Shad is uniquely made to lock on to the bottom in a nose down position during the...More
Designed to do things no other lipless crankbait can, the Spro Aruku S...
The SPRO Aruku Shad JR does things no other lipless crankbait can. Uniquely made to lock on it's nose on the bottom, it is a great tool for bedding ba...More
The SPRO Aruku Shad JR does things no other lipless crankbait can. Uni...
This topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you want to fish it. Either way the fish can’t resist it...More
This topwater can do everything. Spits, darts, chugs and walks-the-dog...
