Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are susp...More
Sinking at a consistent rate of one foot per second, the CountDown® a...
Imagine stopping your buzzbait right next to that stump and letting it float there, then twitching and shaking it to entice a big bass to strike. Or, ...More
Imagine stopping your buzzbait right next to that stump and letting it...
Perfectly mimicking the spooked baitfish fleeing for its life, the Scatter Rap® lures have changed the way anglers fish. Now Rapala brings the Scatte...More
Perfectly mimicking the spooked baitfish fleeing for its life, the Sca...
The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vib...More
The Rippin' Rap features a lipless, deep belly profile designed to cra...
Each bait in Strike King®'s Pro-Model® Crankbait Series is designed to perform a specific task. The Pro-Model Series 4 and 4S Crankbaits dominate sh...More
Each bait in Strike King®'s Pro-Model® Crankbait Series is designed ...
The Strike Series 3 Crankbait is a small bodied deep diver and is designed to be very castable, to search maximum depths. This is one of Strike King's...More
The Strike Series 3 Crankbait is a small bodied deep diver and is desi...
It's easy to see why Strike King® Pro-Model® XD Series crankbaits are so popular with the pros. These medium- (5XD) and large-bodied (6XD), extra-de...More
It's easy to see why Strike King® Pro-Model® XD Series crankbaits ar...
The Heddon Wounded Zara Spook walks the dog like the rest of the Spook family, but propeller blades fore and aft create a froth, more splash and distu...More
The Heddon Wounded Zara Spook walks the dog like the rest of the Spook...
Every Heddon Lucky 13 produces a deep, resonating sound that drives gamefish crazy when it's chugged. Long considered one of the best lures made for c...More
Every Heddon Lucky 13 produces a deep, resonating sound that drives ga...
The Torpedo’s aerodynamic shape, balance and weight allow anglers to cast for distance and accuracy. The Teeny Torpedo froths the water when twitche...More
The Torpedo’s aerodynamic shape, balance and weight allow anglers to...
The Heddon Tiny Crazy Crawler is a wild acting topwater lure that literally crawls across the surface, creating a trail of splashes as it goes. Their ...More
The Heddon Tiny Crazy Crawler is a wild acting topwater lure that lite...
The Deep Baby N is a classic medium-depth crankbait. Fast diving with a tight wiggle, it’s a great shad, bluegill or crawdad imitation for the 6-8 f...More
The Deep Baby N is a classic medium-depth crankbait. Fast diving with ...
It's easy to see why Strike King® Pro-Model® XD Series crankbaits are so popular with the pros. These medium- (5XD) and large-bodied (6XD), extra-de...More
It's easy to see why Strike King® Pro-Model® XD Series crankbaits ar...
A behemoth of a deep diving crank designed for targeting the biggest bass, the Strike King 10XD Crankbait measures in at 6-inches in length and easily...More
A behemoth of a deep diving crank designed for targeting the biggest b...
